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The Wizarding World of Harry Potter - Diagon Alley

Diagon Alley

Whether you’re a Harry Potter super-fan or you’ve barely heard of the boy wizard, you can’t fail to be astounded when you set foot in The Wizarding World of Harry Potter – Diagon Alley.

Located at Universal Studios Florida®, this is just about as close to actually living in the enchanting world of wizards and witches as you can get!

Enjoy a cold Butterbeer™ at the Leaky Cauldron™, shop for your own Harry Potter™ wand at Ollivanders™ and hang on tight for the most exciting experience of all – the multi-dimensional thrill ride Harry Potter and the Escape from Gringotts!

Plus, with a Bonus Ticket you can travel between both lands of The Wizarding World of Harry Potter™ by riding the Hogwarts™ Express# between King's Cross Station in Universal Studios Florida® and Hogsmeade™ Station at Universal’s Islands of Adventure®!

Top Things to Do at Diagon Alley

  • Ride the Hogwarts™ Express# between the two Universal Orlando® theme parks
  • Enter Gringotts bank for the ride of your life on the groundbreaking thrill ride Harry Potter and the Escape from Gringotts™
  • Cast spells around Diagon Alley™ with an Interactive Wand from Ollivanders wand shop
  • Sample unique and wonderful ice-cream flavours at Florean Fortescue’s Ice-Cream Parlour.
  • Visit Weasleys’ Wizard Wheezes and pick up some magical jokes and tricks of your own!
  • Take home a magical creature from the Magical Menagerie
Flight of the Hippogriff


Rides at The Wizarding World of Harry Potter – Diagon Alley

Harry Potter and the Escape from Gringotts

You definitely don’t want to miss this ride, which brings to life the Harry Potter™ books and films!

The adventure begins before you even enter Gringotts™ bank, as you pass beneath the massive fire-breathing dragon at the far end of Diagon Alley™!

The inside of the bank is exciting enough, but just wait til you get to the vaults.... You’ll be taken on a perilous journey through cavernous passageways that lead deep underground, trying to evade malicious villains along the way.

Escape from Gringotts ride

The Hogwarts Express

It’s every Harry Potter fan’s dream come true – you can actually take a real train journey on a replica of the Hogwarts Express#!

The Hogwarts™ Express connects The Wizarding World of Harry Potter lands, so when you take the journey you’ll be travelling from one Universal Orlando® theme park to the other. Even the departing “train stations” are true to the Harry Potter books and films!

If you’re taking the journey from The Wizarding World of Harry Potter – Diagon Alley™, you’ll board the Hogwarts Express at King's Cross Station. Just like in the books and films, you’ll walk straight through a solid brick wall onto Platform 9 ¾™ and be shown into your passenger compartment.

The view from the train windows is different depending on which way you’re travelling! Along the way you’ll have views of the English countryside and London, as well as some unexpected surprises along the journey! (Remember, you'll need a Bonus Ticket in order to ride the Hogwarts Express#)


Restaurants at The Wizarding World of Harry Potter – Diagon Alley

Leaky Cauldron

The Leaky Cauldron serves traditional British food such as cottage pie, fish and chips or bangers and mash. And don’t forget to try a frothy Butterbeer!

Florean Fortescue’s Ice-Cream Parlour

Bored of the usual vanilla or strawberry scoop? This quaint ice-cream parlour is where you need to go! With fabulous flavours like sticky toffee pudding, apple crumble, Butterbeer and loads of other unique and wonderful chilly treats, you’ll have a tough choice on your hands!

You can also grab some breakfast here if you arrive in the morning; choose from continental breakfast foods, pastries, Pumpkin Juice™, teas and water.


The Wizarding World of Harry Potter Shops at Diagon Alley

Ollivanders: Makers of Fine Wands since 382 BC

This is the magical shop where Harry Potter™ was chosen by his wand.

Ollivanders™ has a special collection of Harry Potter™ wands, as well as the original favourites. Some of the wands you’ll find here include:

  • Interactive Wand: With this wand you can actually cast spells around different areas in Diagon Alley™ and see the magic come to life before your eyes!
  • Collectible Wands: Take home an authentic replica of your favourite character’s wand
  • Special Wand Collections: Get all the wands of the Triwizard Champions, and many more.

Make sure you get to see (or even take part in) the wand experience, where a few lucky guests have the opportunity to try out a few spells with various wands until the right wand “chooses” them!

Find out more about the wands you can buy at Ollivanders

Family at Diagon Alley

Weasleys’ Wizard Wheezes

You will want to buy one of everything in this colourful joke shop owned by twin pranksters Fred and George Weasley! Filled with magic tricks, jokes and toys, you can buy Pygmy Puffs, U-No-Poo, Skiving Snack Boxes, and more.

Borgin and Burkes

Enter if you dare!...... This infamous shop on the gloomy Knockturn Alley is home to a sinister collection of Dark Arts objects.

Here you’ll find ominous items like Death Eater™ masks, skulls, and costumes - perfect for performing some dark magic!

Magical Menagerie

Get your very own magical creature that’s straight from the pages of a Harry Potter™ book!

The Magical Menagerie is filled with plush toys of every kind of wonderful animal you could imagine (and some you couldn’t!), as well as wizarding pets like Crookshanks™, Fang, Buckbeak™, Fluffy and Scabbers™.

Choose from cats of every colour, Hippogriffs and unicorns.

Madam Malkin’s Robes for all Occasions

Want to become a real wizard? The first step is to dress like one! Madam Malkin’s will kit you out with all the wizardwear you could want, as well as Hogwarts™ school uniforms and other apparel inspired by the four school houses of Gryffindor™, Ravenclaw™, Hufflepuff™ and Slytherin™.

Tip: If you only buy one thing from here, make it a wizard’s hat from the finest and most fashionable assortment in Diagon Alley™! 

Wiseacres Wizarding Equipment

Come to Wiseacres for all your wizarding necessities! Here you can pick up crystal balls, telescopes, binoculars, armillary spheres, hourglasses and lots more!

Quality Quidditch Supplies

Everything you need to become a master of the wizarding world’s favourite sport! Quidditch™ fans will be in their element, with Quaffle balls, Quidditch™ brooms, Golden Snitches, Bludger bats, outfits and team souvenirs.


Opening Times

The Wizarding World of Harry Potter™- Diagon Alley™ is located in Universal Studios Florida®, which is open all year round.

The park normally opens at 9am and closing times vary depending on the season. If you require specific times we recommend to check with the park before you visit.


Visitors can use the Universal Orlando® Resort car park, which is under-cover and has travelators, escalators and lifts for getting around.

You are welcome to leave the car park and return the same day without paying again – just make sure you keep your parking ticket with you as you will need to show it at the toll plaza when you re-enter.

Parking Price per day**:

  • Regular Parking $20
  • Preferred Parking $30
  • RV/Bus Parking $22
  • Parking is free if you arrive after 6pm! (except on Halloween Horror Nights event nights)

Address of Car Park:

6000 Universal Boulevard, Orlando, FL 32819

Using a GPS navigation system? Enter this Geocode:

  • Latitude: 28.47399
  • Longitude: -81.46228

Getting There:

From I-4 Eastbound (Disney/Lake Buena Vista/Kissimmee):

  • Take I-4 East to exit 75A
  • Follow the signs to Universal Orlando's main parking garage

From I-4 Westbound (Downtown Orlando):

  • Take I-4 West to exit 74B
  • Follow the signs to Universal Orlando's main parking garage

From Orlando International Airport:

  • Take SR-528 West 11 miles to I-4 East
  • Take I-4 East 2 miles to exit 75A
  • Follow the signs to Universal Orlando's main parking garage


Wheelchair Access

  • All dining and shopping facilities at The Wizarding World of Harry Potter™ are wheelchair accessible.
  • All queues are accessible to guests using manual wheelchairs. There are specific boarding requirements and accommodations for those using wheelchairs at each attraction. The attractions at The Wizarding World of Harry Potter™ have dramatic movements so guests using manual wheelchairs must be able to transfer to the ride vehicle seating with assistance from another member of their party.
  • For guests using Electric Convenience Vehicles (ECV’s) or motorized wheelchairs, none of the ride vehicles or attraction queues at Universal Orlando can accommodate these, with the exception of the Hogwarts™ Express. At those rides which can accommodate manual wheelchairs, guests may transfer from their ECV or motorized wheelchair into a manual transfer wheelchair that is provided at each location.

Vision Disabilities

Scripts outlining the dialogue in many of the attraction experiences are available in large font and embossed in Braille at the Guest Services lobby at both Universal Orlando® theme parks

What food can I bring into Diagon Alley?

Bringing your own food is generally discouraged, as there are some great places to eat here! However there are some items that you are allowed to bring with you. Please see below for a full list of prohibited and acceptable items:

Prohibited items:

  • Picnics
  • Food that requires heating or refrigeration
  • Alcohol
  • Glass containers
  • Hard-sided coolers
  • Soft-sided coolers measuring over 8.5" x 6" x 6"
  • Coolers, suitcases or any bags with wheels
  • Folding chairs
  • Clothing with offensive language or content
  • Clothing that represents someone as emergency personnel

Acceptable items:

  • Bottled water
  • Baby food & baby formula
  • Small snacks that do not require heating
  • Any food required for special dietary needs
  • Any food required for medical purposes and medically–indicated nutritional supplements
  • Soft-sided insulated bags no bigger than 8.5" wide x 6" high x 6" deep

Please be advised that all bags and personal items are subject to inspection.

Looking for Universal Orlando Tickets?

Want to be part of the magic? You can experience The Wizarding World of Harry Potter - Diagon Alley by booking your Universal Orlando® Resort tickets in advance at exclusive UK prices!


HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16)

#Additional restrictions apply.

**Prices subject to change without notice.

Universal elements and all related indicia TM & © 2016 Universal Studios. All rights reserved.

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